I should 'splain, this is another Japanese cultural dealie. When you go in and use the public bathroom in Japan, one thing you'll notice is, a lot of time, there's no paper towels, or blow dryer. The reason is most everyone brings along their own little hand towel in their bag. So, this being Japan, of course the towel can be mighty kawaii. Ostensibly, these cutie towels are aimed at school kids, but I bet a lot of adults carry them as well.
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