This was evidently some kind of cross-promotion in Japan for the Stitch! anime by Dole (ya know, the banana company). It's pretty cute: you get an "ecobag" (a reusable cloth shopping bag like all the Prius drivers in your neighborhood take to Trader Joes and buy cheese nowadays) which has a Stitch! anime design on one side and the Dole logo on the other, and also cleverly folds up by means of a little button. Plus you get a little karate Stitch plushie. I'm not sure why a super powered character like Stitch would need to learn karate, but Yuna, the little girl in the anime, runs a dojo, so perhaps he's learning a bit of discipline. For once, this promotion actually makes sense, as the Stitch character as depicted in the anime seems to take special delight in destroying the fruit stands of Izayoi Island, so he's probably generating a lot of business for Dole.